# SWIM — Commerce Infrastructure for Independent Merchants

> SWIM gives independent merchants their own web stores, economies, and customer relationships — without building from scratch. Commerce flows through SWIM; merchants keep their identity.

## What SWIM Is

Independent merchants deserve their own online presence — not a shelf on someone else's marketplace. SWIM (Seamless Web Infrastructure for Merchants) is commerce infrastructure that gives each merchant a branded storefront, a loyal customer base, and their own economy.

Every merchant on SWIM gets their own storefront at `{slug}.swimflows.com` — a fully branded web store they control. Shoppers discover merchant Streams through swimflows.com, then shop directly within each merchant's branded space.

10% of SWIM revenue goes to the Kingdom Fund — a commitment to reinvest in the communities that make commerce possible.

## This Page

swimflows.com is currently a pre-launch landing page. SWIM is in early access. Two audiences can sign up:

- **Merchants** — reserve a store name and get early access to launch a Stream
- **Shoppers** — get notified when SWIM launches publicly

## Platform Concepts

- **Streams** — merchant storefronts at `{slug}.swimflows.com`
- **Drops** — SWIM's platform currency, purchased by shoppers and used across merchant stores
- **MBO (Merchant Brand Offer)** — merchant-issued loyalty entitlement, unique per merchant
- **Currents** — publishing platform for merchant blogs/newsletters (coming soon)
- **Waves** — music, video, and film vertical (coming soon)

## Technical Notes

- Full LLM reference: https://swimflows.com/llms-full.txt
- robots.txt: https://swimflows.com/robots.txt